Turning your website into a hub for social interaction used to involve linking your site’s visitors to a long list of external social media websites, or adding lots of widgets and buttons to your web pages. Now there are better ways to make your website more interactive and easier to manage.

A social media toolbar consolidates your entire social media presence into your website and displays buttons that allow your visitors to interact with your content in a toolbar on the bottom of the browser screen. That way, your visitors can like, tweet, share, discuss, review and read all of your social media content without navigating away from your website.

Social media toolbars are available from several companies
, and they are easy to add to your website, even if you’re a do-it-yourselfer. I like Meebo and Wibiya, but you can find other toolbar applications to suit your needs.

To add a toolbar to your site, sign up for an account with your favorite application provider, and then follow the instructions for copying the toolbar code into your website. Once the code is in your website’s HTML code, the toolbar will display at the bottom of the screen. (You can see an example here.)

Once the toolbar is active, you can log in to the application’s
dashboard to customize it. You can add and delete buttons or chat live with site visitors. All the changes made in your dashboard are automatically sent to your toolbar so you don’t have to keep updating your website code. You can also add completely custom buttons and features if you are familiar with simple JavaScript coding, or hire a programmer who is.

This list shows you the features you should consider adding to your toolbar, along with a description of what each feature does. Make sure you choose only the features that are likely to promote awareness and immediate sales. As with any website content, less is usually more.

Feature: Facebook Interactions
What it does: Enables visitors to like, share and discuss your website content
on Facebook. Also pulls your Facebook fan page feeds into the toolbar so website visi-tors can read your wall, register for events and interact with other applications such as contests and coupons.

Feature: Twitter Feed
What it does: Allows visitors to view tweets from your Twitter page, lists and searches without the need to devote a lot of space on your website to a Twitter widget.

Feature: Content Sharing
What it does: Allows visitors to share an entire page or drag content such as a photo to share on Facebook, Twitter, Buzz, Yahoo! or via e-mail.

Feature: Blog Feed
What it does: Pulls your blog’s RSS feed into your toolbar.

Feature: Instant Messaging
What it does: Gives your visitors access to a chat room where they can have live discussions with you, your employees and others using any instant messaging ser-vice, such as Yahoo!, AOL, Facebook Chat, or Google Talk.

Feature: Bookmarking
What it does: Makes it easy for website visitors to add your website’s page to a bookmarking site like Digg or StumbleUpon.

Feature: Navigation
What it does: Puts important links in a toolbar menu that’s easy for people to see and stays on every page without taking up too much navigation space.

Feature: Commenting and Recommendations
What it does: Allows your website visitors to leave comments that others will see when they visit the same page.

Feature: Watching Video
What it does: Pulls videos from YouTube and other sites to your website.

Feature: Viewing Photos
What it does: Pulls images from Flickr or other photo sites so your website visitors can view pictures without navigating through a clumsy or space-consuming website photo gallery.

Advertising creatively is a good solution to get rid of this dilemma and compel your targeted traffic to give your website the attention it needs. It is through this type of advertising that will make your visitors want to seriously consider your offers.

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Now it doesn’t matter how much advertisements you place online to increase your web traffic. What matters is the quality of your advertisements. This is what creative advertising can and should do for your business online.

It should be able to reach your targeted traffic and make them realize the benefits of your products or services in a light and entertaining way. They will see the advertisements not as the usual advertisements mean to promote and sell your business, but as a means to find the solutions they need from your website and the products or services your offer.

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There can be varied ways to advertise creatively. One thing you should keep in mind when doing so is to maintain truth in advertising. It doesn’t matter how creative you can get with your advertising but you should not sacrifice truth for creativity.

The most successful businesses online have engaged in creative advertising. If they can achieve success through it, you can also do so. You just have to put your heart into it and turn it into your passion.

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If you have a website, an online store or even a blog – then you know that marketing is very important. With the World Wide Web the question is where do you begin when it comes to gaining exposure and selling your products online? Well, it’s not as difficult, or as expensive as it may seem.

There are several “free” ways that you can actually begin to market your site and products. Take a look at some of these:

1. Free Classified Ads
There are several free classified ad directories like Craigslist, Kijiji, Classifieds.co.uk, preloved.co.uk, adtrader, Facebook marketplace and adoos where you can place free classified advertisements for your products and services.

2. Blogs
Blogs are great ways to get information out to the public about your company, services and products. By writing general blog updates on areas that pertain your niche, you can gain valuable exposure and get numerous users clicking to learn more about you. Blogs are also free – check out WordPress and Blogger.

3. YouTube
Sure, YouTube is full of teenage prank and music videos, but believe it or not, YouTube is becoming one of the more popular avenues for making online adverts and promoting products. This not only allows users to see an actual product in use but allows the user to connect with you in a way traditional online marketing doesn’t. So check out YouTube and learn how to go viral with your products!

4. Forums
Using online forums can help you reach your target audience. It’s as simple as finding forums that pertain to your niche and commenting or giving advice on those forums. Do not spam the forums with useless information – contribute worthwhile, meaningful content. Also, forums often contain a marketplace section to peddle your wares.

5. Article Development
The world of online articles can dramatically increase your website traffic. No matter what your niche, you undoubtedly have some experience in your field. Why not use that experience to assist others? This is two fold: 1) It allows you to become the expert voice 2) It brings more traffic because people want to know and learn more so they go to your website.

Beginning online marketing is not difficult. As your business grows and you gain more exposure and income, you can then move up into other avenues of marketing. Remember, in the beginning some marketing is better then nothing at all.

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In today’s Internet buzz nasty rumors, wrong opinions and incorrect news spread rapidly and if not taken timely action to handle the news properly, you may face a serious threat to your online business and credibility.

Here are some simple measures you can take to maintain your website’s reputation:

1. Respond to customers

Being open and responsive to customers is an important part of creating a positive impression and managing your website’s reputation. If someone asks you a question, answer it there or through e-mail. Be quick in addressing your customer issues before the word spreads.

2. Answer the negative comments humbly

Be real, not everyone is satisfied with your work and services. If these people are among the ones spreading negative comments about you for whatever reason like delayed service or unfriendly attitude, answer them instantly to terminate the issue right there!

Be very polite when putting your point of view in front of such people and you’ll sure succeed in saving your reputation. Answering negative remarks modestly can be a great way of turning a bad situation into positive one.

3. Create official online profiles

Create your own platform for users to share their experiences they’ve had with you. Create your own profiles and websites complete with the kind of information you actually want to be available about you. Let users communicate with each other and comment about your products or services, whether positive or negative.

4. Report stolen material from you

It’s very well possible that online competitors may steal material from your website to increase their ranking and traffic. This may lose your credibility among your users, making you “not-so-unique” in their eyes. To control such theft, you can report their site through strict action.

5. Write blogs

Writing blog posts are extremely effective in promoting your business. Through blog reviews and blog comments, you even increase your chance of getting high traffic volumes to your website.

If you or any of the experts in your business have important knowledge like instructions, guidelines, tips and trick that can be useful for the users, share them through writing blog posts, let say you write blog for “basic tips for web design”. This will greatly enhance your online reputation.

6. Optimize For Search Engines

Majority of the internet users accept results from Google searches or any other search engine as highly credible. Therefore, to maintain a good website reputation, don’t forget to optimize your website. You can consult professional search engine optimization services for this purpose.

7. Using the social media

Setting up social media networks in order to maintain your website’s online reputation is a great thought. To begin with, set up your profiles on Twitter, LinkedIn, Facebook and MySpace. Once you have your accounts setup, you will need to do the following things:

- Create a complete profile by putting all the information
- Engage and Interact with the members
- Monitor comments for both positive and negative remarks

You might have spend good time and money for your website design and building up your website’s good reputation, so it’s important not to let anyone drag it through the mud. Follow the above given tips to maintain your positive reputation among the online community.

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The good news is, by thinking about your ads from a customer’s perspective and testing the best practices contained in the video below, you can improve the performance of your AdWords advertising.

Have a look at the video below, and if you haven’t thought about your ads in a while, log into your AdWords account and check that they are working as hard as possible to win you customers!

www.youtube.com/watch?v=_GI7tsbwnVk

We hope you find the video useful as a starting point to optimize your ads. If you’d like to find out more about ad text optimization, visit the google adwords’s Ads section in new Optimization Center, which contains lots of useful tips to improve your AdWords advertising.

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2. Examine what information in being broadcast on
tv, news and talk shows. That information is usually
hot topics.

3. Hang out in similar message boards. People leave
questions for information they’re seeking. That is a
strong indicator of subjects to write about.

4. Survey your web site visitors or current customers.
Ask them what type of articles they would like to see
published on your web site or in your e-zine.

5. Regularly check your site’s guest books. People
sometimes leave questions or comments that would
help you generate high readership articles.

6. Check online bookstore’s best sellers list. They’re
very good resources for finding winning topics and
ideas to write about.

7. Use the time of year to come up with good topics.
You could relate your content to the holiday, season,
things that happen years ago during that time, etc.

8. Join some related e-mail discussion lists. Explore
the question being asked and the subjects people are
discussing.

9. Relate your article to a current fad that’s going
on in your specific industry. The topic is usually
interesting to your target audience.

10. Make a file of visitor or customer questions you
receive via e-mail or phone. Usually, others have the
same questions, but never ask.

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As you develop your advertising strategies and select the best investments to help you reach your goals, keep the seven steps of advertising success listed below in mind.

Step 1: Awareness
Whether you’re launching a new product, expanding your business into a new geographic region, or extending your brand to a broader audience, the first step of advertising success is to generate awareness among consumers. Without awareness, no one will know you exist. Messages in awareness ad campaigns are typically focused on your brand, your capabilities, your differentiators and the benefits provided to consumers. Awareness advertising gets the business, product or service on the minds of consumers.

Step 2: Recognition
Once you’ve created awareness, you need to consistently repeat your key marketing messages to your target audience so that the audience recognizes and remembers you and connects it to a previous experience (such as your awareness advertising). The key to successful recognition advertising is to build on the original messages communicated in your awareness ads. Consistency is critical for developing recognition.

Step 3: Interest
Awareness and recognition ads should pique consumers’ interest in the business, product or service being advertised. With that in mind, interest ads should help consumers learn more about the business, product or service by answering questions, introduce more niche benefits, and create a perceived need for the product by focusing copy on emotional triggers such as comfort, security and fear.

Step 4: Purchase
By the time consumers reach step four of the advertising success model, they understand the business, product or service enough to feel motivated to take action and make a purchase. Messages related to special promotions and ease of purchase concepts are needed in order to convert that interest into an actual purchase. Strong calls to action are paramount in the fourth step of the advertising success model.

Step 5: Repurchase
Once consumers try a product and are satisfied with their experiences with it, your advertising messages should focus on convincing them to buy it again. Special promotions for repeat customers, focused benefits language that speaks directly to your target audience and a focus on emotional triggers combined with strong calls to action in your ads will drive consumers to repurchase.

Step 6: Loyalty
The goal of every business is to create loyal customers who buy from you again and again, choose you over competitors and go out of their way to purchase your products even when they aren’t the most convenient option. Loyalty advertising should focus on trust, building a relationship and meeting consumers’ needs. The relationship has already been established, now you need loyalty advertising to reinforce the connection even more.

Step 7: Influencer
Your most loyal consumers are typically so satisfied with your products and services that they are motivated to talk about you and promote your business through word-of-mouth marketing. These days, that word-of-mouth marketing presents an incredible opportunity as more and more conversations happen online, giving them global exposure. Consumers are your most powerful brand advocates. Your advertising messages to the influencer audience should be appreciative, recognize its loyalty and encourage it to keep talking about you and your products and services.

Remember, successful advertising messages always speak to the specific target audience you’re trying to motivate to action. Speak in a language your audience can relate to and hone in on the benefits, differentiators and emotional triggers that your audience needs to hear in order to move through the 7 Steps of Advertising Success.

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