Now we’re goingto share three advertising myths about Facebook that many companies believe tobe true, but which actually aren’t:

MYTH: If you build a fan page, they willcome.

One of thebiggest myths that companies new to Facebook marketing believe is that oncethey get their fan page up and running, people will naturally flock to it. Onthe contrary. The real—and hard—work in Facebook marketing happens after you build a fan page. 

It’s easy to putup a fan page. You only have to fill in important details such as your company websiteaddress and contact info and upload a photo or a corporate logo. But for a fanpage to gain fans, you need people—Facebook users—to “like” your page. How doyou do that if you don’t let people know about the existence of this Facebookpage? You can gain more fans and followers by advertising your Facebook page.Link your website to your fan page and vice versa. Encourage business employeesto add a link to your Facebook page to their e-mail signatures. Linking yourFacebook page on Twitter and in your blog helps to build awareness, too. Youcan also gain more fans by posting a targeted ad or by suggesting that yourFacebook contacts “like” your fan page.

MYTH: If fans like my brand, they will start adiscussion.

Fans won’t starttalking until there’s something to talk about. How can you get your fanstalking? First you have to initiate the conversation. You can do this byposting status updates, photos, videos, or anything related to your brand. Youcan also ask your fans a question to get them to answer, or you can hold acontest and offer a gift to encourage Facebook fans to be more active in yourfan page. Don’t forget that the advertising of your Facebook contest will help tobring in more participants. 

MYTH: What people say about my brand on Facebookdoesn’t matter.

Manybrick-and-mortar companies, not understanding the power of social media, shrugoff the complaints that they come across on social network sites such asFacebook, dismissing these as just chatter. What these companies fail torealize is that on Facebook, everyone has a voice and that anything posted by aFacebook user will be seen by hundreds of friends. These complainers may not becelebrities and they may not matter to your brand, but their opinion of youwill be seen by hundreds of their friends. What they say will influence theirfriends’ idea about a brand, person, or entity. That in itself is a form of companyadvertising on Facebook — only negative. The lesson? Listen to what your fanshave to say, and do something about it. 

In the same waythat you need to take care of your offline relationships, it’s also importantthat as a brand, you take care of your online relationships with your fans andfollowers. Listen to them. Engage them. Get to know them better. Pick theirminds. You will find that marketing your brand on Facebook will not only expandit online, but you will also pick up ideas that can help you improve yourbusiness.

Stakeholders shown in this pie chart:

• Facebook staff: 30%
• Co-founder and CEO, Mark Zuckerberg: 24%
• Co-founder Dustin Moskovitz: 6%
• Co-founder Eduardo Saverin: 5%
• Napster’s Sean Parker, Founding President of Facebook: 4%
• Digital Sky Technologies, a Russian investment firm: ~10%
• Goldman Sachs: ~0.8%
• Goldman Sachs’ clients: ~3%
• Greylock Partners, a venture capital firm: ~1.5%
• Meritech Capital Partners: ~1.5%
• Peter Thiel, PayPal co-founder and Clarium Capital president: ~3%
• Elevation Partners (that’s U2′s Bono among others): ~1.5%
• Other investors: ~9.7%

Not specifically included in the infographic are Microsoft’s 1.6% stake, Hong Kong billionaire Li-Ka Shing’s 0.8%, TriplePoint Capital (though as a debt provider they own nothing), and Accel Partners’ investment.

Facebook Ads Guide- Generate revenue using Facebook Ads

How business-friendly is the iPad? Pretty darn friendly, says one IT consultant — as long as you load the right apps.

1: Pages 

Part of Apple’s iWork Suite, this $10 app is a must for new iPad owners. With the Pages word processor installed, you can create professional-grade documents, brochures, and reports. Pages also lets you open and edit Microsoft Word documents and save Pages documents as Word or PDF files. In addition, Pages enables you to share files between the iPad and Windows/Mac machines using iTunes.

2: Numbers

 Apple’s $10 spreadsheet application lets you create attractive spreadsheets that can process more than 250 functions. You can also open and edit Microsoft Excel spreadsheets and export spreadsheets as Numbers ‘09 or PDF files. Like Pages, Numbers allows you to share spreadsheet files between the iPad and Windows/Mac systems via iTunes.

3: Dropbox

 A necessity for technology consultants, Dropbox (the free iPhone version works on the iPad), enables sharing files via the cloud. My office uses Dropbox to share critical information among various engineers. Regardless of whether the engineer is carrying a Windows laptop, using a Mac, sporting an iPhone, or toting an iPad, Dropbox lets us share files between multiple users using multiple platforms.

4: The Wall Street Journal 

An undisputed authority for market and business news, The Wall Street Journal’s iPad app is specially designed to maximize the iPad’s multimedia features. Videos and slideshows are free to view, as are market data, customized stock lists, and regularly updated news articles.

5: TweetDeck for iPad

If your organization uses Twitter in any marketing, communications, or public relations capacity, your iPad users can leverage the free TweetDeck for iPad app to manage multiple accounts simultaneously. TweetDeck’s multiple-column format makes it easy to monitor friends’ tweets, direct messages, and mentions.

6: Desktop Connect

Antecea Inc.’s $11.99 Desktop Connect application provides you with Windows Remote Desktop Connection or VNC access to remote computers, including Macs. Supported operating systems include Windows XP Professional; Windows Server 2003 and Windows Server 2008; Windows Vista Business, Enterprise, and Ultimate; Windows 7 Professional, Enterprise and Ultimate; and Mac OS X Leopard and Snow Leopard.

7: WebEx for iPad

Cisco’s free WebEx for iPad lets you attend WebEx meetings, complete with simultaneous data and audio feeds. But there’s one catch: To schedule a WebEx meeting, you need a WebEx subscription and you must start the meeting from your PC or Mac. Fortunately, other applications (such as Desktop Connect) let you connect to full-fledged desktops from the iPad.

8: KAYAK Flights

This free iPad app simplifies traveling for mobile employees. Using KAYAK Flights, traveling staff can search for the most appropriate flights and pricing information that best match their schedule and budget. KAYAK Flights also returns hotel options, complete with pricing and traveler ratings.

9: Dictionary & Thesaurus

Dictionary.com’s Dictionary and Thesaurus are proven tools for professional business users. Now the power of these two common business resources can be parked on the iPad. Some one million words and definitions based upon the Random House Unabridged Dictionary are included, while the Roget’s 21st Century Thesaurus boasts more than 90,000 synonyms. Another benefit is that no Internet connection is required to access the powerful word databases; the free application includes the information within its approximately 44MB file.

10: LogMeIn Ignition

IT professionals are no strangers to LogMeIn’s outstanding remote access utilities, which require no firewall tweaks or convoluted setup. LogMeIn Ignition, available for $29.99, provides you with a single application designed for connecting to Logmein Pro- and LogMeIn Free-connected systems. Automatic settings help optimize performance and display, making it easy for you to connect to remote systems using your Internet-connected iPad. 

Features

• Free calling to the US and Canada
• Connectivity through WiFi / 3G / Edge
• Record conversations
• Import your contacts from your phone
• Receive customized support through 611
• Dial 2663 for FREE conference calling bridge
• Free 411 Directory Assistance

How it Works

1. Visit m.nettalk.com to create your netTALK Smartphone Account.
2. Download and install the netTALK Smartphone App on your mobile device.
3. Use the username and password you created to login to the netTALK smartphone App.
4. Call your friends for free and invite them to do the same.

Download Apps

Download the netTALK smartphone application for your mobile device.
**PLEASE NOTE: Currently, the Blackberry Application does not support CDMA devices and you must be running an OS version 4.6 to 6.0.

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Turning your website into a hub for social interaction used to involve linking your site’s visitors to a long list of external social media websites, or adding lots of widgets and buttons to your web pages. Now there are better ways to make your website more interactive and easier to manage.

A social media toolbar consolidates your entire social media presence into your website and displays buttons that allow your visitors to interact with your content in a toolbar on the bottom of the browser screen. That way, your visitors can like, tweet, share, discuss, review and read all of your social media content without navigating away from your website.

Social media toolbars are available from several companies
, and they are easy to add to your website, even if you’re a do-it-yourselfer. I like Meebo and Wibiya, but you can find other toolbar applications to suit your needs.

To add a toolbar to your site, sign up for an account with your favorite application provider, and then follow the instructions for copying the toolbar code into your website. Once the code is in your website’s HTML code, the toolbar will display at the bottom of the screen. (You can see an example here.)

Once the toolbar is active, you can log in to the application’s
dashboard to customize it. You can add and delete buttons or chat live with site visitors. All the changes made in your dashboard are automatically sent to your toolbar so you don’t have to keep updating your website code. You can also add completely custom buttons and features if you are familiar with simple JavaScript coding, or hire a programmer who is.

This list shows you the features you should consider adding to your toolbar, along with a description of what each feature does. Make sure you choose only the features that are likely to promote awareness and immediate sales. As with any website content, less is usually more.

Feature: Facebook Interactions
What it does: Enables visitors to like, share and discuss your website content
on Facebook. Also pulls your Facebook fan page feeds into the toolbar so website visi-tors can read your wall, register for events and interact with other applications such as contests and coupons.

Feature: Twitter Feed
What it does: Allows visitors to view tweets from your Twitter page, lists and searches without the need to devote a lot of space on your website to a Twitter widget.

Feature: Content Sharing
What it does: Allows visitors to share an entire page or drag content such as a photo to share on Facebook, Twitter, Buzz, Yahoo! or via e-mail.

Feature: Blog Feed
What it does: Pulls your blog’s RSS feed into your toolbar.

Feature: Instant Messaging
What it does: Gives your visitors access to a chat room where they can have live discussions with you, your employees and others using any instant messaging ser-vice, such as Yahoo!, AOL, Facebook Chat, or Google Talk.

Feature: Bookmarking
What it does: Makes it easy for website visitors to add your website’s page to a bookmarking site like Digg or StumbleUpon.

Feature: Navigation
What it does: Puts important links in a toolbar menu that’s easy for people to see and stays on every page without taking up too much navigation space.

Feature: Commenting and Recommendations
What it does: Allows your website visitors to leave comments that others will see when they visit the same page.

Feature: Watching Video
What it does: Pulls videos from YouTube and other sites to your website.

Feature: Viewing Photos
What it does: Pulls images from Flickr or other photo sites so your website visitors can view pictures without navigating through a clumsy or space-consuming website photo gallery.